Cookie Policy

Welcome to Ardente. This Cookie Policy explains how Ardente, its partners, and service providers use cookies and similar technologies when you visit our website, ardente.com, or use our mobile applications. Cookies are small text files stored on your computer or mobile device when you visit a website. They make websites work more efficiently and provide reporting information and personalization. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

Understanding how we use cookies helps you manage your privacy settings and get the best possible experience while enjoying Ardente's range of games and services. We are committed to transparency and providing you with clear information about the technologies we employ.

Ardente uses cookies for several purposes. They help us operate our website effectively, enhance your user experience, and understand how our services are being used. This allows us to continuously improve our offerings and tailor them to your preferences. Our use of cookies falls into several categories, each designed to serve a specific function:

• Website Functionality: Making our website work correctly and securely.
• Performance and Analytics: Understanding how you interact with Ardente to optimize our services.
• Personalization: Remembering your preferences to customize your experience.
• Advertising and Marketing: Delivering relevant promotions and offers.

We only use cookies in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), and with your consent where required. You have control over your cookie preferences, which we detail later in this policy.

Essential cookies, sometimes called strictly necessary cookies, are fundamental to the operation of the Ardente website. Without these cookies, our services would not function correctly, and you would not be able to use core features. These cookies enable basic functionalities such as:

• Allowing you to log in to your Ardente account securely.
• Remembering items you may have placed in a shopping cart or similar feature.
• Protecting the security of your transactions and guarding against fraudulent activities.
• Maintaining your session across different pages of our website, so you do not have to log in repeatedly.
• Complying with our legal and regulatory obligations, such as age verification and responsible gaming measures.

Because these cookies are vital for the website's operation, they are always active and do not require your explicit consent under most data protection laws. However, we still want you to be aware of their presence and purpose. Disabling these cookies would severely impair your ability to use Ardente's services.

Analytics cookies collect information about how visitors use the Ardente website. This data helps us understand user behavior, identify areas for improvement, and enhance the overall user experience. We use this information in an aggregated and anonymous form, meaning we cannot directly identify individual users from the data collected by these cookies. Examples of what analytics cookies help us to understand include:

• Which pages are most frequently visited on Ardente.
• How long visitors spend on our website.
• The paths visitors take through our site.
• If users encounter any error messages.
• The effectiveness of different design elements and content.

By analyzing this information, Ardente can make informed decisions about website design, content strategy, and feature development, leading to a more intuitive and enjoyable experience for all our players. Your consent is typically required for the use of analytics cookies, and you can manage your preferences for these cookies through our cookie consent tool.

Functional cookies allow Ardente to remember choices you make and provide enhanced, more personalized features. These cookies improve your experience by recalling your preferences, which can save you time and make your interactions with our site more efficient. For instance, functional cookies may remember:

• Your preferred language settings.
• Your chosen currency.
• Your region or location.
• Changes you have made to text size, fonts, and other customizable parts of web pages.
• Your login details for future visits, if you opt to "remember me."

While not strictly essential for the website to function, functional cookies significantly contribute to a smoother and more tailored user experience on Ardente. They enable us to offer you a more convenient and customized service. We will seek your consent for the use of functional cookies where required by law.

Marketing and advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are typically placed by our advertising partners with our permission. They remember that you have visited Ardente and this information may be shared with other organizations, such as advertisers.

Specifically, Ardente uses these cookies to:

• Show you targeted advertisements on other websites based on your activity on Ardente.
• Track the performance of our advertising campaigns.
• Understand which marketing channels are most effective in attracting new players.
• Personalize the content of marketing communications you receive from us, if you have opted in to receive them.

We respect your privacy regarding advertising. You have full control over whether to accept or decline these types of cookies through our cookie consent manager. Declining marketing cookies will not stop advertisements from appearing, but they will be less personalized and relevant to you.

In addition to the cookies Ardente sets directly, we also use various third-party cookies. These are cookies set by a domain other than ardente.com. Third-party cookies are usually used for cross-site tracking, analytics, and advertising purposes. For example, our analytics providers may set cookies to help us understand how users engage with our website, or our advertising partners may set cookies to deliver relevant ads to you on other sites.

The use of third-party cookies is governed by the privacy policies of the respective third parties. While Ardente carefully selects its partners, we do not have direct control over the specific cookies they set or how they process the data collected. Examples of third-party services that may set cookies on our website include:

• Google Analytics, for website traffic analysis.
• Social media platforms, for sharing content or integrating social features.
• Advertising networks, for delivering targeted advertisements.

We encourage you to review the privacy and cookie policies of these third-party providers for more information on their data practices. You can manage your preferences for third-party cookies through our cookie consent tool or by adjusting your browser settings.

The duration for which a cookie remains on your computer or mobile device depends on whether it is a "session" cookie or a "persistent" cookie.

• Session Cookies: These are temporary cookies that remain on your device only for the duration of your visit to Ardente. They are deleted automatically once you close your web browser. Session cookies are essential for maintaining your session and enabling core website functionalities.
• Persistent Cookies: These cookies remain on your device for a set period, which can range from a few minutes to several years, or until you manually delete them. Persistent cookies are used to remember your preferences, provide analytics, and deliver personalized advertising over time. For example, a persistent cookie might remember your login details for your next visit to Ardente, or store information about your browsing habits to help us tailor future content.

The specific expiry period for each cookie is detailed within our cookie consent manager. We design our cookie retention periods to be no longer than necessary for the purposes for which the data is processed, in line with data protection regulations.

Ardente provides you with robust tools to manage your cookie preferences. You have the right to accept or decline cookies, with the exception of essential cookies which are necessary for the operation of our website. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. You can manage cookies in the following ways:

• Cookie Consent Manager: Upon your first visit to Ardente, you will be presented with a cookie consent banner, allowing you to customize your preferences for different categories of cookies (e.g., analytics, functional, marketing). You can revisit and change these preferences at any time by clicking on the "Cookie Settings" link, usually found in the footer of our website.
• Browser Settings: You can configure your web browser to refuse all cookies or to indicate when a cookie is being sent. Each browser has different methods for doing this. Please consult your browser's help menu for instructions on how to manage your cookie settings. Be aware that disabling certain cookies may affect the functionality and features available on Ardente and other websites you visit.
• Third-Party Opt-Outs: Many advertising networks and other third-party providers offer their own opt-out mechanisms. You can visit websites like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) to learn more about targeted advertising and to opt out of interest-based advertising from participating companies.

Remember that if you delete your cookies, you may also delete your opt-out preferences, and you may need to set them again.

Some web browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want your online activity to be tracked. Currently, there is no universally accepted standard for how companies should respond to DNT signals. As such, Ardente does not currently respond to "Do Not Track" signals. However, we are committed to providing you with clear and comprehensive control over your privacy through our cookie consent manager and by adhering to applicable data protection regulations, including the GDPR.

We believe that providing you with granular control over cookie categories, as outlined in the "Managing and Disabling Cookies" section, offers a more transparent and effective way for you to manage your privacy preferences on Ardente.

Ardente may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. Significant changes will be communicated to you through a prominent notice on our website or via email, where appropriate.

Your continued use of ardente.com after any changes to this Cookie Policy will signify your acceptance of the updated policy. If you do not agree with the terms of the revised policy, you should adjust your cookie preferences or discontinue your use of our services.

If you have any questions or concerns about Ardente's use of cookies or this Cookie Policy, please contact us. We are committed to addressing your inquiries and protecting your privacy.

You can reach our dedicated support team through the following channels:

• Email: [email protected]
• Live Chat: Available directly on the Ardente website during operational hours.
• Contact Form: Via the "Contact Us" section on ardente.com.

Our customer support representatives are available to assist you with any questions regarding your data privacy and cookie preferences. We aim to respond to all inquiries promptly and comprehensively.